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Polygon Branding

Date: November 11, 2016

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Launch Project



In Portuguese, nouns are classified into two grammatical genders, most commonly defined by the use of an ending letter -o (masculine), or -a (feminine). Substituting one of these letters in a noun by an “x” is a fairly recent neologistic way of eliminating the gender of a word, thus making it gender-blind, so to speak.

The expo is named Tod(x)s – Todos/Todas means “Everyone”.